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American Perceptions of Africa Based on Media Representations

By:
Jamie B. Wallace


 Jamie B. Wallace is currently a PhD student in Anthropology at University of Oxford.



It is important to realize, however, that most people from African countries receive information about Africa via Western media, thus the Western media is responsible for not only shaping the minds of the American public, but of many African audiences as well (Hagos 2000: xi).  Hagos explains that Africa’s relationship with the West, based on exploitation, dominance, and dependency, has led to “the present state of invisibility or peripheralization” as Africa is declared powerless according to the leading world nations, which the writer places under the chapter of “The Legacy of Neglect” (Hagos 2000:5-6).  Therefore, the subject of Africa remains on the outskirts of the news until something determined “news worthy” is featured.  Many of the stories deemed worthy of report have some relevance and interaction with a dominating force (i.e. Western country), and is a reflection of how it will affect the West or is otherwise neglected – “the ideology of the dominant forces” (Hagos 2000: 7).
 
By examining recent headlines, features, and editorials of America’s leading newspapers in capital cities, a clearer picture of the portrayal of Africa in American media will be revealed.  In the past two years alone, The New York Times headlines included “Fiery Zealotry Leaves Nigeria in Ashes Again” (November 29, 2002), and “Infectious Chaos in West Africa” (January 12, 2003).  The Chicago Tribune featured headlines such as “Hunger Crisis Grows” (January 16, 2003), and “U.S. Presence Does Little for Djibouti Reform; Fraud, Poverty Persist in African Nation”  (January 13, 2003). The Los Angeles Times presented “Congo Strife Displaced 155,000” (January 5, 2003), and “Refugees, and Their Hosts, Grow Restless; Africa: Warring Factions Make Home Unliveable for Displaced Somalis” (June 16, 2002).  The Boston Globe published “Waging a Lonely Fight for Women of Mali” (December 8, 2002), and “Burundi Slaying Spins Web of Intrigue”  (December 1, 2002).  These headlines are obviously few of thousands, which portray Africa with the negative tint emphasizing war, violence, hunger, famine, and illness. Terms such as “rebels” and “strife” are published in big letters to catch the readers’ eyes, making the article sound flashy enough to inspire inquiry. Few articles report of the celebrating events and festivals in the African continent, as they aren’t perceived by the journalists or public as compelling.
 


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In addition, the majority of the articles featured in newspapers not only take second seat behind a leading power, but focus on the ways in which the events in Africa affect the West.  “The only time Africa gets attention from American media is when major political events that threaten American interest are taking place… The result is that American correspondents deculturalize news from Africa by stripping it of its social relevance and value” (Ebo 1992: 20). 
 
This is not solely the case with newspapers, but titles of articles featured on news stations on widely received television stations such as CNN reveal “Violence Continues in Ivory Coast” and “African States Face AIDS Crisis,” demonstrating only detriment and contention, without discussing the other side of the real Africa. The consequences of this behaviour are horrific for the American population, who think only of chaos, violence, and poverty when the topic of Africa arises.  These are the images in the minds of the American public – these are the images that need to be changed in order to understand the truth about African reality.
 
Considering that one-tenth of the world’s population is African, it is evident that a change is needed.  In an age of globalisation and an increasingly small world, Africa can no longer remain that wild savage place in the distance.  The media is a vital part of today’s world, reports on current events, and keeps the public updated – this is not going to change any time soon.  Therefore (and this cannot be emphasized too strongly) it is crucial that the American perception change from the 19th century European colonial image to what is real.  As Winship and Hemp discuss the “changing policy” of journalism toward Africa, a variety of mediums that teach the public must be explored. 
 
Bibliography
Conrad, Joseph (1990):  Heart of Darkness and Other Tales. Oxford,  Oxford University Press.
Ebo, Bosah (1992):  “American Media and African Culture”  in Beverly Hawk (ed): Africa’s Media Image.  Westport, Praeger Publishers.
Hagos, Asgede. 2000: Hardened Images: The Western Media and the Marginalization of Africa.
Trenton,  African World Press.
Hawk, Beverly G.  (Edited):  Africa’s Media Image.  Westport, Praeger Publishers
McCarthy, Michael (1983):   Dark Continent:

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View Comments
Missie Hahn
Date:Feb 23, 2010
Hello I am writing a similar article to your brilliant piece American Perceptions of Africa based on Media Representations. I was wondering if I could ask you questions on your insight and opinions about American media controlling the perspections of their citizens. Please contact me at your earliest convenience. Thank you and Have a Fantastic day! Missie Hahn daydreamingartistic@yahoo.com

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